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Infographic: UK radio stations are failing to reap the benefits of Twitter
Radio Stations need to do more to engage with their listeners on Twitter and are failing to make social media pay, using poor content and missing targeting opportunities, according to research by...
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Why radio advertising needs to be ahead of the curve
Picture this. You’re a creative team and you’re given a radio brief. What will you come up with? Well, I’d bet serious money that you’ll write the same radio spot your father would have created 20...
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The best bits from Advertising Week Europe
All this week our LIVE@AdvertisingWeek blog has brought you the best news, views, videos, pictures, tweets, interviews and behind-the-scenes gossip from the four-day event. As our teams try to stop...
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The Wall meets… Clippet co-founder Grace Regan
Clippet might just be a revolution in mobile news consumption. The recently launched news app is aimed at 18 to 28-year-olds and provides 60-second audio clips on the biggest news stories of the day....
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Will Apple Music match up to Spotify?
Apple oh Apple. While this week it’s been all about Apple Pay, just last month all eyes were on Apple Music. Initially launched on 30 June, the product has so far been made available across all Apple...
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The Daily Poke: Call, collect
On 17th July 2014, Eric Garner was killed in a clash with police near Staten Island ferry terminal. News of his death would quickly go viral, highlighting ongoing issues surrounding police brutality...
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